How people use words to get you to do things

Received this in an email yesterday morning from university:

“Please make every effort to be punctual (i.e. to arrive before 8:55am).  This is a basic professional expectation of all teachers. Thank you for your professional understanding.”

People in education love that word “professional”. I don’t want to criticise the idea that teachers should be professional (it’s difficult to see how you could argue with that), but I find it fascinating how the word is used to exert influence over people – in this case, to encourage you to arrive on time to a conference.

It’s easy to forget that teachers are subject to some of the same behaviour management techniques that we use on our students.

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